Have you ever thought why many organizations have failed in their development phases and why they never got a chance to grow? Maybe they were unable to attract customers and recognize their brands. The first thing for brand recognition is your logo design. For every organization, their logo plays a very significant role to attract customers. Infact, a logo is a really important branding investment on which a company wishes to spend a million. The logo helps to recognize a brand as it can be considered as the face of the company.
Importance of a Logo Design
Your logo is the first thing which represents ownership. The color and design of the logo will attract your consumers and will help to market your product. As all the packaging and product consists of the logo, therefore, it is essential that the logo is clear and mesmerizing. The logo design is the only thing which will help to distinguish you from the other competitors nationwide. All the following factors are the crucial reasons which should be kept in mind to draw the attention and interest of your customers worldwide. The logo of your company will help people know about your company and your services.
Types of logos
There are a few different types oflogoswhich a company should wisely choose for their advertisement. Keeping in mind that a logo is the face of the company, it should be designed creatively and promptly. Following are a few forms of logo designs from which you can choose according to your brand.
1. Emblem Logo
This is one of the oldest forms of logos which is designed usually on a shape like circles. The text is written inside the shape in a curved design. This kind of a logo shows class and prestige,but when it comes to attracting customers, it doesn’t feel very prompt. It might seem to be very small in size but unique from others.Usually, it has no colors which can cause a very blunt impact. People don’t prefer using this form of logo anymore,butstill, it is vital as many famous and successful brands such as Starbucks has chosen this form.
2. Brandmark logo
This type of logo can be hazardous for a company as it consists of only a picture and without the name. Tweeter, Snapchat, Nike, etc. are all examples of brands which have chosen a brandmark logo to represent their company. For such companies, it is vital that the picture they choose should be very attractive and bright. Those companies whose brand is not recognized or they have just started a new business might face difficulties in attracting customers. The consumers might face problems in knowing about the brand through that logo.Therefore, this logo design might not reflect the company directly.
3. Combination Logo
This type of a logo design is the easiest and clear logo which a customer can understand. It consists of the brand’s name with the exact reflection of the company through a symbol. Apple- a symbol which directly tells the companies name: What can be more natural and more straightforward than this? The logo can be placed on the sides or even above the name of the brand. Some companies only use a symbol or maybe the name of the brand directly. I believe that a new startup business should choose this type of logo in order to represent the company. Brand recognition can get easier through this,and the company will easily move forward.
4. Monogram logo
There are many companies which have a pretty long name which is not easy to add in a small logo due to which that company chooses to use this type of logo. This logo helps to add attraction to the customer’s eyes through the initials of the company’s name. The letters would consist of maybe the last letters or some combination. Willow Tree is a great example which represents the idea of a monogram logo. The two initials help to represent the brand’s name. In such cases, it is necessary that the letter is placed and designed in such a way that it becomes eye-catching and attractive. Pictures are more accessible to attract customers through the colors,but the letters are hard to draft and develop. Therefore, the company’s should make the logo memorable and creative.
5. Wordmark logo
Last but not least is the Wordmark logo which is the most simple and clear form. This is the most common type which companies choose. However, people may believe that this type of logo doesn’t require a lot of investment, but this may not be true. Wordmark logo is hard to attract customers. As this only represents the name of the company it requires special attractiveness and the placement, font and color should be chosen wisely and critically. It involves a lot of efforts to create this type of alogo as without a picture it’s not easy to attract someone. If you choose this form, then make sure that you try to be as creative and attractive as possible.
Choosing the right logo can be a complicated process as it requires a lot of efforts and thoughts. The color, design, type, font, structure, shape, etc. every small thing matters make sure the logo is not blurry or unclear. Any mistake can lead to tremendous and long-term consequences. Keep in mind that your logo will be the representation of your brand on all mediums. Newspapers, packaging, social media, products, boards, banners,and many more things will have the same logo to represent your brand and attract people.
Every factor should be kept in mind. Therefore choose wisely and think creatively. The more creativity,the more the value will be added to your brand. As a customer’s perspective, I believe that a company should never change or redesign its logo. My loyalty towards a brand will be due to a logo but as soon as it changes maybe my attention will divert.